R.L. Hasenpflug & Associates

Managing Through A Recession

Tough economic times also provide unique opportunities. The key is to plan and prepare for future growth while you weather the storm.

Managing through a recession means focusing on your core strengths while conserving your resources. But you also need to prepare for the future. A return to growth can put unexpected strains on any business. Even more importantly, recessions restructure the business environment, creating new opportunities for those prepared to take advantage of them.

The key to successfully navigating through an economic downturn is thoughtful, comprehensive planning.

Business Planning: Developing a business plan does not need to be a daunting task. But it can be crucial to survival in difficult economic times. Whether a simple PowerPoint outline or a formal 25-page document, it does need to be a comprehensive, thoughtfully constructed roadmap, with all of the parts integrated around a core strategy or vision.
Market Planning: Successful marketing during a recession means returning to basics: understanding your customers, their needs and motivations, and developing a plan to reach out to them at the lowest possible costs.
Cost Reductions: Cost containment is always important. Today it may be the difference between survival or insolvency. Cost reduction does not necessarily mean downsizing – it can also be achieved through more effective utilization of existing resources.

Whether you are an established business struggling with today’s business environment or an entrepreneur with a vision, R.L. Hasenpflug & Associates can help. We also work with not-for-profit organizations to help them meet their goals in today’s challenging environment.